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Social Marketing


Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

 Social marketing that influences me to change is a webseries on Youtube presented by Tropicana Slim, titled "Sore - Istri dari Masa Depan".

Source : https://www.youtube.com/watch?v=GlfaHW02seM
I have watched this webseries until the final episode and it's super mindblowing!
The settings took place in beautiful country, Italy, and the cinematography was perfect. The story was unpredictable and out of the box. Tropicana Slim succeed to deliver the message in different way, and i really do not expect the webseries will be as good as that. The message of this webseries is simply just remind us to life healthy, so we can stay and live longer with our beloved ones.

 Personally, I'm not a smoker and drinker, but after I watched this webseries, I decide to eat less sugar and fried foods (even though I love it! ☹). Also, I would exercising more often. I realized that I live healthier doesn't just benefited myself, but also people I loved.
References :
http://www.thensmc.com/content/what-social-marketing-1

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