Zalora as the largest online fashion destination in Southeast Asia, was founded in early 2012. Zalora is located in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam, Hong Kong, and will expand to Taiwan. Zalora has a collection of more than 500 local brands, international and designers, our customers can shop online with a large selection of men and women fashion products ranging from clothing, shoes, accessories and beauty products.
I would like to share the Zalora business model in order to explain more about this company.
- Content partner (fashion and TV shows)
- Suppliers from local and international brands
- Courier partners
- Rocket Internet Family (the holding company of Zalora)
Key Activities
- One stop centre online fashion retailer
- Sales and marketing to acquire new customers
- Procurement for new brands and trend products
- Create weekly sales report to identify customer's needs
- Warehouse and logistics operating
- Customer services management
- Big warehouses
- Suppliers from local and international brands
- Human resources of Zalora
- Fashionate
- Innovative
- Responsive and adaptive
- One stop centre of high-end fashion
- Cheaper pricing online
- Convenience in payment methods
- Free shipping (with terms and conditions)
- Free return up to 30 days
- Constantly email update on latest promotions and new arrivals
- Customer hotline with multiple language for options
- Free shipping (with terms and conditions)
- Free discount vouchers and gift contest
- Free return up to 30 days
- Websites
- Mobile apps
- Social medias
- Advertising
- Fashion show
- Pop-up stores
- Customers hotline and live chat
- Male and female
- Age range : 17 - 45 years old
- Internet users
- Fashion addict
- Office and warehouse operating expenses
- Marketing expenses
- Advertising and other promotional tools
- Free to sign up
- Advertising revenue (website or apps advertisement to earn money)
- Payment revenue (direct sales and marketplace)
- Partnership
Business model canvas is a business model which consists of nine blocks of area business activity, which has the goal mapped out a strategy to build a strong business, could win the competition and be successful in the long term.
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