Display Advertising and Customer Acquisition

Display advertising is a promotional method to inform the audience about a product or service using banners displayed at internet platforms. Display advertising will appear accidentally on websites, Google, Youtube, and other social medias by accessing on your gadget. It was made as attractive as possible to appeal the viewers by using graphic, sound, text, or motion, so they interested and want to know more about the product or service offered.

Customer acquisition is a method to gain new customers of a company using several promotional methods. It is very important for a company to get closer to their target audience by understanding what they want. The process is quite complicated to convince target audience to purchase the product or service. Furthermore, a company should retain and create a loyal customer.

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The Marketing Planning Cycle, External Analysis of Education in Technology, The Importance of Internal Analysis in Marketing

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