Langsung ke konten utama

Display Advertising and Customer Acquisition


Display advertising is a promotional method to inform the audience about a product or service using banners displayed at internet platforms. Display advertising will appear accidentally on websites, Google, Youtube, and other social medias by accessing on your gadget. It was made as attractive as possible to appeal the viewers by using graphic, sound, text, or motion, so they interested and want to know more about the product or service offered.

Customer acquisition is a method to gain new customers of a company using several promotional methods. It is very important for a company to get closer to their target audience by understanding what they want. The process is quite complicated to convince target audience to purchase the product or service. Furthermore, a company should retain and create a loyal customer.

Komentar

Postingan populer dari blog ini

The Marketing Planning Cycle, External Analysis of Education in Technology, The Importance of Internal Analysis in Marketing

The Marketing Planning Cycle The marketing planning cycle is a circular process that runs in two directions, with planning running one way and feedback the other. There is a need for continuous feedback so that monitoring and control with modifications of the plan can take place. The planning cycle needs to be as short as possible and understood by all those executives who contribute to planning. The planning process, however should be continuous. Source : Sally Dibb, Lyndon Simkin, O.C. Ferrell, and W. Pride (1994). Marketing Concepts and Strategies . Boston : Houghton Miffin. Here are the example of marketing planning cycle of Coca Cola Company : 1.          Development or revision of marketing objectives relative to performance The beverage industry is expected to   increase by $300 billion   between 2015 and 2020, and the company continues to hold dominant market share. Coca-Cola currently has a massive share o...

ZALORA Business Model

Zalora as the largest online fashion destination in Southeast Asia, was founded in early 2012. Zalora is located in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam, Hong Kong, and will expand to Taiwan.  Zalora has a collection of more than 500 local brands, international and designers, our customers can shop online with a large selection of men and women fashion products ranging from clothing, shoes, accessories and beauty products. I would like to share the Zalora business model in order to explain more about this company. Key Partners Content partner (fashion and TV shows) Suppliers from local and international brands Courier partners Rocket Internet Family (the holding company of Zalora) Key Activities One stop centre online fashion retailer Sales and marketing to acquire new customers Procurement for new brands and trend products Create weekly sales report to identify customer's needs Warehouse ...

The AIDA Objective, User Interface, and User Experience of Carousell

Carousell is a mobile and online consumer to consumer marketplace for buying and selling new and secondhand goods. It is headquartered in Singapore. Carousell operates within countries like Singapore, Malaysia, Indonesia, Taiwan, and United States. Carousell is currently available as a mobile app for Apple and Android devices, and also website. AIDA Model of Carousell AIDA stands for Attention, Interest, Desire, and Action, which is very useful for marketers to establish effective marketing communication campaign. Attention The first step is to grab people's attention. Carousell has a  'Promote' feature. A user can share and promote their product using social media. This means, user's friends or followers can see the post, which has mentioned 'Carousell' brand. This will increase awareness of the brand for non-users, reach and impressions. 'Promote' feature on Carousell Automatically posted on user's social media account ...