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Display advertising is a promotional method to inform the audience about a product or service using banners displayed at internet platforms.  Display advertising will appear accidentally on  websites, Google, Youtube, and other social medias by accessing on your gadget. It was made as attractive as possible to appeal the viewers by using graphic, sound, text, or motion, so they interested and want to know more about the product or service offered. Customer acquisition is a method to gain new customers of a company using several promotional methods. It is very important for a company to get closer to their target audience by understanding what they want. The process is quite complicated to convince target audience to purchase the product or service. Furthermore, a company should retain and create a loyal customer.

Viral video marketing nowadays becomes a powerful communication tools. It created to make a buzz, targeting to a smaller groups to begin with. It can reach a large amount of audience with effective cost. Viral video marketing has really become essence of making brand awareness. I would like to share an example of viral video marketing on YouTube, GoPro. GoPro has created a video titled 'GoPro: Fireman Saves Kitten', published on 25th September 2013, which now had been watched more than 32.500.000 times. This video content originally recorded by HD Hero3 Camera. You can watch the video here : https://www.youtube.com/watch?v=CjB_oVeq8Lo Why the video becomes viral and very successful? GoPro uses a very simple theme Story in this video is very simple and could be found in daily life. Everyone in the world can easily understand this video. The video length is also quite short, retaining people not to skip it, rather than long length video. But, with sho

Zalora as the largest online fashion destination in Southeast Asia, was founded in early 2012. Zalora is located in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam, Hong Kong, and will expand to Taiwan.  Zalora has a collection of more than 500 local brands, international and designers, our customers can shop online with a large selection of men and women fashion products ranging from clothing, shoes, accessories and beauty products. I would like to share the Zalora business model in order to explain more about this company. Key Partners Content partner (fashion and TV shows) Suppliers from local and international brands Courier partners Rocket Internet Family (the holding company of Zalora) Key Activities One stop centre online fashion retailer Sales and marketing to acquire new customers Procurement for new brands and trend products Create weekly sales report to identify customer's needs Warehouse and logistics o