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The Marketing Planning Cycle The marketing planning cycle is a circular process that runs in two directions, with planning running one way and feedback the other. There is a need for continuous feedback so that monitoring and control with modifications of the plan can take place. The planning cycle needs to be as short as possible and understood by all those executives who contribute to planning. The planning process, however should be continuous. Source : Sally Dibb, Lyndon Simkin, O.C. Ferrell, and W. Pride (1994). Marketing Concepts and Strategies . Boston : Houghton Miffin. Here are the example of marketing planning cycle of Coca Cola Company : 1.          Development or revision of marketing objectives relative to performance The beverage industry is expected to   increase by $300 billion   between 2015 and 2020, and the company continues to hold dominant market share. Coca-Cola currently has a massive share of the global beverage market. Bloomberg   places

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.  The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing. Social marketing that influences me to change is a webseries on Youtube presented by Tropicana Slim, titled "Sore - Istri dari Masa Depan". Source :  https://www.youtube.com/watch?v=GlfaHW02seM I have watched this webseries until the final episode and it's super mindblowing ! The settings took place in beautiful country, Italy, and the cinematography was perfect. The story was unpredictable and out of the box.  Tropicana Slim succeed to deliver the message in different way, and i really do not expect the webseries will be as good as that.  The

Carousell is a mobile and online consumer to consumer marketplace for buying and selling new and secondhand goods. It is headquartered in Singapore. Carousell operates within countries like Singapore, Malaysia, Indonesia, Taiwan, and United States. Carousell is currently available as a mobile app for Apple and Android devices, and also website. AIDA Model of Carousell AIDA stands for Attention, Interest, Desire, and Action, which is very useful for marketers to establish effective marketing communication campaign. Attention The first step is to grab people's attention. Carousell has a  'Promote' feature. A user can share and promote their product using social media. This means, user's friends or followers can see the post, which has mentioned 'Carousell' brand. This will increase awareness of the brand for non-users, reach and impressions. 'Promote' feature on Carousell Automatically posted on user's social media account