Carousell is a mobile and online consumer to consumer marketplace for buying and selling new and secondhand goods. It is headquartered in Singapore. Carousell operates within countries like Singapore, Malaysia, Indonesia, Taiwan, and United States. Carousell is currently available as a mobile app for Apple and Android devices, and also website. AIDA Model of Carousell AIDA stands for Attention, Interest, Desire, and Action, which is very useful for marketers to establish effective marketing communication campaign. Attention The first step is to grab people's attention. Carousell has a 'Promote' feature. A user can share and promote their product using social media. This means, user's friends or followers can see the post, which has mentioned 'Carousell' brand. This will increase awareness of the brand for non-users, reach and impressions. 'Promote' feature on Carousell Automatically posted on user's social media account